Shocking comments made by Dave Howe

This is an article on the SyFy ‘branding’. Relative excerpt quoted:

http://www.broadcastingcable.com/art…d_Strategy.php

Syfy’s Two-Pronged Rebrand Strategy
Plans big marketing push; buys up negative domain names

By Marisa Guthrie — Broadcasting & Cable, 6/22/2009 12:00:00 AM MT

NBC Universal’s Sci Fi is giving away the Internet to promote its July 7 rebrand to Syfy, but is also taking away a few choice domain names in the process. The cable outfit will promote its rebrand with a flurry of marketing initiatives, including giveaways of free wireless access at various locales in New York City (dubbed WyFy From Syfy, of course).

………….

Sci Fi executives, however, know there are still detractors in the network’s legendarily passionate demo. So they took pre-emptive measures, snapping up several negative domain names including SyfySucks.com. Some still got through the cracks, such as NoSyfy.com. That site inveighs against the network’s “wrestling and ghost hunting” programs and conveniently supplies Howe’s office phone and e-mail address.

Nevertheless, Howe says, “I haven’t had an e-mail for two months despite the fact that my name is very prominent in chat rooms and on message boards. When we cancelled Stargate Atlantis, I had upward of 150 e-mails a day for six months. So the fact that I’ve had fewer than 20 e-mails in four months says to me that people really do understand why we’re doing this.”

That’s bullshit and they know it. They’ve been blocking all emails SGA related, and changing their emails consistently since the cancellation.

WE MUST EMAIL HOWE!

SHOW HIM WE STAND BY OUR VIEWS

AND WE STILL WANT ATLANTIS BACK!

Dave Howe, President
NBC Universal | Sci-Fi Channel
30 Rockefeller Plaza 21st Plaza
New York, NY 10112
Email: dave.howe@nbcuni.com
Email: dave.howe@unistudios.com

5 Responses

  1. […] Shocking comments made by Dave Howe […]

  2. I am ticked off with SyFy. Shame on SyFy for taking SGA off.

  3. Yes They have had e-mails and letters.

  4. You’re so interesting! I do not think I have read through anything like this before. So wonderful to find another person with a few genuine thoughts on this issue. Seriously.. many thanks for starting this up. This site is something that is required on the web, someone with a little originality!

  5. I produced more than $50k in 2010 from writing on the internet from examiner, adsense,
    amazon, cj and more. see my hyperlink

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